Hi, I’m Gina, great to connect with you!

I’ve seen so many incredible business owners and artists wearing way too many hats and stretching themselves thin. While you run your business and grow your brand, allow me to run your social media to bring in new customers, bookings, and leads. If the online world isn’t your forte, that’s okay, though perhaps it’s time to invest in the help your business needs to grow.

Do you already have all the content but no time to post any of it? Give it all to me and let me take over from here. Or do you have minimal (or no) content and it’s about time you start sharing more? Allow me!

I studied a Bachelor of Business at the University of Technology, Sydney, with majors in Management and Marketing. My favourite subjects revolved around consumer psychology. I LOVE IT, and have a natural knack for speaking the consumers language, in an inviting, persuasive (not icky) way.

I began my career in Sydney as a sales rep. My first ever casual job while I was at Uni was at a gym selling memberships (I crushed it). After graduating I entered the corporate rat race as a Business Development Consultant (in the B2B world, and I crushed it there as well, climbing the corporate ladder to a management position, and earning 6 figures a year at 23 years old). My sales skills were that good that I decided to try out working for myself, as a freelance sales rep in the network marketing space (crushed it and realised I could now live ANYWHERE I wanted since I was working remotely, so I moved to Byron Bay in November 2020).

I soon after ‘accidentally’ cofounded Byron Bay Van Fitouts, where I grew our social media presence organically to over 75,000 followers on Instagram and 55,000 on Facebook . This growth has consistently generated high-quality leads and helped secure a booked-out schedule months in advance. I exited this business in October 2025, and am now using the skills I learned to support other incredible business owners who are needing it.

That’s my story, what’s yours?

I’d love to hear about you and what you’re offering, and see if my skill set is a match ✨

I support heart centred people who need help showcasing their offering to the right audience, and turning that visibility into consistent, high-quality leads, bookings, and sales.

My experience and specialties include (and are not limited to):

• On-site photo and video shoots of your creations on iPhone 15 (Byron Bay based)

• Organising and styling professional shoots with local creatives

• Modelling support to showcase your work in use

• Social media posting 2-5x per week on Instagram AND Facebook (including captions, reels, and story highlights)

• Social media management: responding to all DMs, comments, and keeping your community engaged

• Collaboration / creator management (influencers, but down to earth ones): connecting your brand with the RIGHT people, who are relatable to create UGC (user generated content) we can use for your brand

• Lead funnelling: guiding your audience to your website to enquire

• Lead filtering: passing through only warm, serious enquiries

• Email management:

  • Allow me to manage your inbox. I have a ‘tism for keeping my inbox at 0 by the end of each day. Would that feel nice for you too?

  • I’ll create warm, professional email templates for quicker replies to FAQs

• Website creation and updates: I love building websites!

• Wholesale management. I currently manage the wholesale for Dreamy Moons, check out their Instagram here. 800+ stockists worldwide receiving regular updates from me to encourage regular orders, with the stockist list GROWING weekly thanks with my searching efforts, by introducing the brand to aligned stockists.

I'm super selective with who I work with as I want to be ALL IN and truly back what you do with my skill set. I’m currently working with multiple people/brands, so I’ll only say yes to accepting you to my mix if the fit feels 100% right.

Let's jump on a call.

Apply to work with me below: